AI-Powered Order Intelligence
Solutions
ERPs
You’re sitting on a billion data points… put them to use.
Industries
Partner
Value-Added Resale Partners
Build relationships with your customers by providing tools for taking on distribution’s greatest challenges.
Integration Partners
Connect the best application options the ERP world has to offer. Integrate with the best and brightest organizations in distribution to cover all of your needs, and more.
BUILT BY DISTRIBUTORS, FOR DISTRIBUTORS
We’ve outgrown the name SalesPad.
Thanks to our customers, our software has been expanded, improved, and refined with each new real-world distribution scenario.
OUR STORY
As Cavallo, our distributor-first mindset and obsession with innovation haven’t changed. Our mission is clear: to power flawless orders that maximize profits. We empower businesses to thrive, succeed, and navigate the complexities of an ever-evolving industry. We are committed to a journey of transformation as an Order Intelligence platform that supports your business in making effective, data-driven decisions that streamline operations and unlock profit potential.
OUR VALUES
People First
We owe it to our people to prepare them for success through our onboarding, training, development, and clarity of expectations for the role.
Innovators
We are founded on powerful, purpose-built technology that is integral to our customers’ businesses.
Speak Straight
We confront issues directly and quickly by speaking straight. Speaking straight takes courage.
Our Why
We believe in making distribution operations radically better—this is what brings our team together to create enormous and measurable value.
Customers Success
We strive to deeply understand our customers’ business goals and desired outcomes in order to create exceptional value.
Accountability
Our ability to succeed is dramatically enhanced when we insist on high standards from each other.
Data-Driven
To achieve significant goals, we must be laser-focused on what we can be the best at in the world.
Improvement
If there is a better, faster, more frugal way to do something, we will find it.
CARING FOR OUR COMMUNITY
We seek to care for and promote our community. We’re proud of our hometown of Grand Rapids, Michigan, and by focusing on our local neighborhood, we give back in a way that directly affects those around us for the better. Similar to our clients, our community has different needs. To address these needs, we strive to understand what we can do to cultivate growth wherever we serve, and then we jump in.
OUR LEADERSHIP
Michael Biwer
CEO
Michael is the CEO of Cavallo. Under Michael’s leadership, Cavallo has enhanced our commitment to equipping product-centric brands with the tools and insights to maximize profits and productivity. His leadership has resulted in double-digit gains in recurring annual revenue and dramatic product development.
Previously, Michael has held multiple executive positions in the technology sector, including CEO of Mapp Digital and GM roles at Trilogy and Acxiom. He also earned a Bachelor’s of Business Administration and a Master’s of Business Administration from the University of Michigan. Michael’s extensive career and leadership skills are the byproducts of his curiosity and pursuit of innovation.
John Carrier
CFO/COO
John is Cavallo’s CFO/COO. He has been with Cavallo for over five years, strategically planning financial and operational initiatives, enhancing internal productivity, and enabling customers to thrive.
Before joining our team, John held several executive positions in the distribution and manufacturing sectors, aligning well with our customers. He served as President of an international distribution company and an automotive parts manufacturer. Upon graduating from the Stephen M. Ross School of Business at the University of Michigan, he began his career with Ernst & Young. His success and entrepreneurial drive have been guided by a passion for growth and continuous improvement, positively impacting employees’ livelihood while amplifying the profitability and success of product-centric businesses.
Sarah Ellis
VP of Human Resources
Sarah is Cavallo’s VP of Human Resources. With Sarah’s guidance, Cavallo has seen expansive growth in recruiting and retaining top-talent employees, resulting in a continuously high-performing workforce.
Before her time at Cavallo, Sarah worked as a Human Resources Manager in the environmental sector. She holds a bachelor’s degree in Psychology from Saginaw Valley State University and supports Cavallo in strategic business planning, budgeting, and human capital management initiatives. Sarah believes in leading with empathy, viewing each team member’s growth as the foundation of collective success, and cultivating an environment where trust, development, and lasting partnerships thrive.
Louis Nowlan
VP of Engineering
Louis is Cavallo’s VP of Engineering. He brings years of experience in software development, implementation, and consulting. Over his 13 years with Cavallo, he has been responsible for developing direct enhancements to our software suite. Louis plays a crucial role in strategizing solutions that continue to satisfy unique customer challenges.
Before Cavallo, Louis worked as an Implementation Consultant at Bell Canada and as a Software Developer with Bombardier Defense, honing his skills in software curation. He holds a Bachelor’s in Computer Science from Ahuntsic College in Montreal. Louis’ successful career stems from a deep motivation to solve real problems for real people, elevate customer success and support, and help businesses flourish.
Zach Wetta
SVP of Sales & Marketing
Zach is Cavallo’s Senior Vice President of Sales and Marketing. He leverages years of industry experience as a tenured sales leader in IT and managed services. His leadership skillset is guided by years of process and rigor in enterprise sales, new business acquisition, high-growth SaaS, and customer experience.
Before Cavallo, Zach was a senior sales executive and VP for companies such as Pindrop, Talkdesk, and Fuze, bringing competitive market knowledge that directly enhances our product development. Zach holds a degree in Business Management and Marketing from Carthage College and leads our company initiatives to ensure rapid growth and delighted customers across the globe.
JOIN THE TEAM
Driving Excellence by Hiring the Industry’s Brightest Minds.
We go the extra mile — not just in our work, but in how we build each other up. We hire talented, driven professionals and invest in their success so they can learn and explore in their careers. As a team, we’re innovators, critical thinkers, and problem-solvers — we love to geek out over a job well done and have some fun along the way.
SUPPORT
Find Out How We Earned an NPS of 95
We care too much about our customers to leave them hanging on the phone. Our expert team understands that our rapid, precise responses reduce strain on your operations. Work with a support team that understands distribution deadlines and will help you stay on them.