Gayle deDie Joins Cavallo as Senior Vice President of Marketing

Former Google Marketing Leader will Drive Revenue Growth for Cavallo’s Profit Maximization Platform

GRAND RAPIDS, Mich.April 1, 2025 /PRNewswire/ — Cavallo, the leader in AI-powered Profit Maximization, today announced Gayle deDie has joined the company as Senior Vice President of Marketing. deDie brings over 20 years of enterprise marketing expertise, including leadership roles at Google and Cooler Screens, Inc. Her appointment supports Cavallo’s commitment to helping distributors and manufacturers improve efficiencies and profitability.

“I’m thrilled to introduce Gayle deDie as our new SVP of Marketing,” stated Mike Biwer, CEO at Cavallo. “With her extensive experience, including shaping Google Cloud’s marketing strategy, she brings a wealth of expertise to fuel our market expansion while deepening our dedication to existing customers. Her leadership will play a pivotal role in our next phase of growth.”

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