SalesPad announces name change to Cavallo along with three new cloud applications.

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Grand Rapids Business Journal

GRAND RAPIDS, MI, July 1, 2021 /Grand Rapids Business Journal/ — SalesPad, a technology company providing on-premises and cloud solutions specifically for midmarket distributors, announced it rebranded to Cavallo.

Along with the brand launch, the company introduced its distribution cloud platform to better assist clients to be economically competitive.

“The distribution industry has changed more in the past five years than it had in the previous 20 and the pace of change is accelerating. Since our founding, we have helped our customers achieve dramatic operational and financial gains by providing tools that just work for distribution,” said Michael Biwer, CEO of Cavallo. “As we listened to our customers considering a move to the cloud, it was clear that today’s leading ERP and CRM providers were not meeting distributor-specific needs.”

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Performance Management

A CRM, sales, and order-management platform designed specifically for distribution. It empowers your teams to provide an amazing customer experience while maximizing profits and efficiency.


Workflow Automation

Activate automation across your entire distribution process. Designed to multiply your gross margins by managing pricing down to the order level and profitability at scale.


Actionable Intelligence

A distribution intelligence platform that delivers real-time, strategic, actionable insights throughout the customer-to-cash cycle.

Value-Added Resale Partners

Build relationships with your customers by providing tools for taking on distribution’s greatest challenges.

Integration Partners

Connect the best application options the ERP world has to offer. Integrate with the best and brightest organizations in distribution to cover all of your needs, and more.